The family business traces its roots back more than 35 years ago when Rob Duin managed several thriving physiotherapy practices in the northern region of the Netherlands. Rob’s expertise did not go unnoticed, and he soon became the go-to therapist and supervisor for numerous renowned sports professionals. Rob’s approach went beyond merely treating injuries; his goal was always to devise a sustainable and preventive treatment plan. This approach made Rob one of the most sought-after sports therapists in the Netherlands.

The entrepreneurial spirit of the three sons actively involved in the family business is a testament to the adage that the apple does not fall far from the tree. Rob, their father and a trailblazer, remains a genuine source of inspiration. He and his wife instilled in them the value of giving with one hand and receiving with the other. He taught them that helping others is a gratifying experience and that, ultimately, it is not always about money but about forging connections and creating something meaningful.

Approximately a decade ago, the Duin family recognized the significance of their father’s life’s work, ideas, and the potential of his vision, which needed to be carried forward. Thus, the concept of Podobrace was born, specializing in providing preventive aids for (elite) athletes. In ten years, the company founded by Bill Duin and his father Rob Duin has emerged as a major player in the market segment. Today, this webshop that offers medical devices and support products for athletes has become the leading webshop in Europe. Podobrace.nl processes over a million orders annually, earning a high rank in the European list of largest webshops.

In the interim, the Duin family has been far from idle, and Podobrace Trading Company has secured a significant position in the textile, care, and food markets through a series of acquisitions and collaborations. Driven to expand its growth potential, Podobrace Trading Company has diversified and expanded its product and service portfolio. Over the next few decades, the family’s supply chain capabilities, global network, and trading expertise will continue to evolve across various markets and channels.

These developments and dynamics culminated in the establishment of the Duin Group, comprising Bill, Joey, Randy, and Rob Duin, and dozens of companies, including several webshops, as well as firms in the textile production, construction, catering, and recreation sectors.

The brothers have pooled their strengths and talents and have a clear division of responsibilities among them.