Our Premium Collection towels are head and shoulders above the competition. The towels are soft to the touch, absorb optimally when drying and feel fluffy against the skin. In addition, they also last a long time and are highly resistant to the usual forms of wear and tear that quickly affect the quality of cheaper towels.

With our Premium towels you can rest assured that the towels will be appreciated. With our Premium collection you don’t have to worry if they are soft enough. Made of high quality cotton that feels rich and thick enough to dry comfortably. These towels feel at home in a high-end environment. We know how crucial sustainability is today, which is why our towels in our Premium Collection are also of high quality to rival the competition. The towels are designed so that wear and tear do not have a hold and do not start to fray or tear after just a few washes. Our Premium towels are sought after for their opulent quality and plushness. This long fiber cotton with a silky yarn feels softer, smoother and has a rich sheen.